Who We Are
Our dedicated team supports mentoring relationships and youth programs across all nine Bay Area counties. We partner with our Board of Directors and Associate Board to empower the potential of Bay Area futures.
Our dedicated team supports mentoring relationships and youth programs across all nine Bay Area counties. We partner with our Board of Directors and Associate Board to empower the potential of Bay Area futures.
Lillian Samuel is a trailblazer in her role as CEO of Big Brothers Big Sisters of the Bay Area (which serves all nine counties of the region), as the first African American to hold the position in the agency’s history. Under her leadership, the agency has achieved several firsts: it was recognized by Big Brothers Big Sisters of America with the Quality Award for the first time in 2022 and again in 2023 when the agency was also recognized with a National Marketing Award. And 2024 marked the second year in a row of record fundraising. With a passion for making a difference in her community, Lillian has spent over 15 years working in leadership roles within the nonprofit philanthropic sector. She has a proven track record of success, having led teams to raise tens of millions in revenue for large institutions including the University of California, San Francisco (UCSF), Girl Scouts of Northern California, and community health centers throughout the Bay Area before being appointed CEO of Big Brothers Big Sisters of the Bay Area in 2021.
Lillian’s career began as a retail buyer for national corporations including Bloomingdales in New York City, The Gap in San Francisco, Cost Plus World Market, and Duty Free Shoppers. However, after years of volunteering on boards and fundraising, she transitioned to the nonprofit sector. Her vision is to support creating a more just and equitable community through mentorship, ensuring young people have every opportunity to reach their full potential. In 2023, Lillian was recognized by the Marcus Foster Education Institute as a Visionary for Diversity – an individual who “embodies the belief that we are stronger together, we achieve nothing alone and bridges are the linchpins to our collective victory.” In 2025, Lillian was honored to join Generation Thrive’s “Bridging the Bay” leadership cohort. She was also recognized as a Powerful Woman of the Bay award recipient and received a USF Alumni Professional Achievement Award.
Lillian serves on the board of VolunteerMatch, is an advisory board member for iHeart Radio, and serves as a member of the Los Altos Kiwanis Club. Lillian is a devoted member of Alpha Kappa Alpha Sorority, Inc., Links Inc., and Jack and Jill of America and a proud alumna of the University of Pennsylvania, where she earned her BA, and the University of San Francisco, where she earned her MA in Nonprofit Management.
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Contact Us
Attorney, Community Advocate & Volunteer, Philanthopist
Former Chief People Officer, Tides
Senior Relationship Manager, Empower
Enterprise Payments, Checkout.com
Philanthropist & Civic Leader
CERTIFIED FINANCIAL PLANNER™ and Wealth Manager, Financial Planner
Chief Financial Officer, Koret Foundation
Chief Operating Officer and Secretary to the Board of Directors, The San Francisco Foundation
Founder and CEO, Banff Advisors
Partner, PwC
Patent Counsel (retired), Chevron Corporation
Chief Capital Officer, Pando
VP Product, Chief of Staff to the CEO, LinkedIn
SVP and Chief Equality Officer, Salesforce
Enterprise Account Executive, T-Mobile
Private Wealth Advisor, McClure Wealth Advisors
Partner, KPMG LLP
(Retired) Former General Counsel Del Monte Foods, SVP Strategic Initiatives Lineage, Chief Legal Officer Progrexion
Government Affairs Manager, The Clorox Company
VP, Head of Internal Audit and CAE, eBay
Tax Partner, Deloitte
Community Volunteer
Managing Director, Carrick Capital Partners
(Retired) Director of Communications Cadwalader, Wickersham & Taft LLP
Principal, Bernstein Private Wealth Management
James Aman, DRG Group
John Badstubner, ServiceNow
Joshua Dorman, Bain & Co.
Manuel Garcia, Norwest Venture Partners (Wells Fargo)
Nolan Hughes, Retired
Sam Johnson, PNC Bank
Julie Larios, Helping Families in Silicon Valley
Brandon Li, KKR
Deborah Lim, TPG
Aaron Moore, JVM Lending
Chanel Moore-Khorsand, Carley & Hopkins
Jalaima Nichols, Thermo Fisher Scientific
Courtney Parks, Career Break formerly LinkedIn
Michele Reen, Direct Mortgage Funding
Jake Bloodsworth, Linkedin
Tim Dilley, Enforce Consulting
Sinclaire Jones, Google
Karen Pierce, LinkedIn
Join us in empowering Bay Area youth
At Big Brothers Big Sisters of the Bay Area, we’re always looking for passionate, mission-driven professionals to help us expand what’s possible for young people across our region. We’re proud to have a team of friendly, collaborative people focused on supporting youth. If you’re energized by impact and eager to be part of something bigger, we invite you to explore our open roles.
Big Brothers Big Sisters of the Bay Area is an equal opportunity employer. We make employment decisions without regard to race, religion, national origin, sexual orientation, age, marital status, disability, gender identity or expression, or veteran status.